Road Signs

When we came to Cartersville a little over three years ago, there weren’t many churches putting out road signs. So in an effort to get the word out, we began putting out signs on the weekends. It’s something we continue doing now. Here are a few thoughts on churches and road signs.

• When we survey our church, about 15% of people say they came to church because they saw a sign.  While personal invitations are always number one, that’s a significant percentage.
• Road signs are a fairly inexpensive form of advertising.
• It’s possible to OVER use them.   Right now, we’re putting them out for about 4-5 weeks in a row, and then taking a break.  Remember, when you stop something, you get to start it again.
• We try not to put too many signs in one location, and we do our best to stay away from other church signs.  It looks ridiculous when you pull up to an intersection and there are twenty signs from three different churches.  That just makes the community mad.
• We keep our road signs very simple.  There’s really no need for a phone number or your mission statement.  Our signs in Cartersville have the leaf and the service times.
• We also use signs as a way to generate awareness.  For example, the signs we’re putting out in Canton simply say “Canton,” with the leaf logo where the “o” should be.  It’s a teaser sign.
• Our Canton Campus Pastor has turned putting the signs out into a Journey Group.  After they complete the task, they grab a bite to eat and talk about life and God.
• If you’re interested, we order our signs from these people.